24-hour challenge: create print ads using only song lyrics (no other copy), a logo, and any photo. It does not need to fit into the company's current advertising theme.
"Wish You Where Here" - Pink Floyd
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"Strawberry Fields Forever" - The Beatles
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"The Music of the Night" - Andrew Lloyd Webber & Tim Rice (The Phantom of the Opera)
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"Can't Take My Eyes Off You" - Frankie Valli and The 4 Seasons
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"Time" - Pink Floyd
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What a great opportunity to work with some of the best copywriters in history! Having a special place in my heart, Pink Floyd got (only) two spots (I really had to restrain myself). The rest are lines from a few of my favourite classic songs. I had to limit myself to one night, since I could go on indefinitely, given the brilliance and eloquence of any great songwriter.
Got any other combination ideas?
Did you make these up yourself?! So fun!
ReplyDeleteYeah I did! I had a blast listening to my favourite songs all night and picked the best lines to pair with brands. A lot of the lines are so great, you could use them for anything! Would be a fun exercise for our brands class, eh?
ReplyDeleteHere's a question: what song has been the most used song in tv advertising history?
ReplyDeletePlease enlighten us, Professor!
ReplyDeleteMy guess (and it's just a guess) that it is something seasonable like "It's the most Wonderful Time of the Year" which is a heart warmer suitable for a wide range of categories from retail to restaurants. Another idea is "Let it Snow" which could be used for anything warm (soup, hot chocolate) to car tires.
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